How Book Giveaways are Valuable

There’s no better way to build an audience for authors than to share content. Book giveaways are your ticket to attract new readers and engage them over time. These readers—if you’re doing it right—will become loyal customers and your best source for even more readers and fans.

Share Content. Build Audience.

Value of Sharing Content Cycle DiagramIt’s important for authors to understand that audience development is a continuous cycle of attracting new readers while engaging their community of fans.

More specifically, building audience requires:

  • Attracting new readers by sharing content
  • Converting readers to fans through a good experience
  • Engaging fans as a community with more shared content
  • Developing a business around the community

Sharing content is critical in order to develop connections with your audience and it’s also important to sustain those relationships.

Mailing list is your #1 marketing tool

From our own data and research on effective email engagement, subscribers to a mailing list via an author-led giveaway have more than double the response and engagement of readers converted through paid marketing channels i.e. Facebook Advertising or Google Adwords.

Subscribers to a mailing list via an author-led giveaway have more than double the response and engagement of readers converted through paid marketing.

That’s not to say that we think you should require a mailing list subscription when sharing content—please don’t do that. Readers are more likely to opt-in to a mailing list when they’re not being forced to exchange their email address for a free book.

Forcing people to give up their email for a free book is a bad way to begin the relationship that will build your business as an author.

Fans should be your best recruiters

Empowering your fans to be advocates and share your giveaways is enormously valuable. Make sure to give them a simple, hassle-free way to share content: Their personal recommendation will not result in a friend’s email address getting spammed. Again, please don’t force a mailing list subscription in exchange for a free book.

New readers introduced through a personal recommendation—ones that freely give their permission for future contact—will have higher engagement. That’s because you start the relationship with an act of generosity and not a transactional exchange. Your fans should be your best recruiters, so don’t turn them off with your giveaways. Empower them.